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Running A Successful Coffee Shop |
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Running a successful Coffee Shop is not easy; it takes hard work and long hours, dedication in making good products (the drinks and food) but most of all, we believe, it takes "finding a niche" - something unique your competitors do not have.
What does your successful coffee shop have or do that your competitors do not ?
Why are your customers repeat customers, what brings them back ?
A successful coffee shop draws in its clientele by providing them with something they cannot get elsewhere - and its not just the quality of the drinks.
A successful coffee shop business needs to have its niche!
What is yours ?
Most coffee dinkers choose a coffee shop / cafe for its abience and feel good character, not just if the coffee is good or just because its location is close by.
By roasting coffee beans in-house (or roaster-retailing) with The Roasted Bean Boutique Automatic Smokeless Coffee Bean Roasting Machine System you will be providing a point of focus to draw your customers in, and make them repeat loyal customers.
Your competition will not be able to match your offering of the freshest coffee available. Not only can you upsell your in-house bean roast, you can also provide other gourmet coffees for the customer to take away, all freshly roasted.
Your customers will "see" the beans being roasted, "smell" the gourmet coffee aromas and "taste" the exquisite coffee you roast in front of them. This is the unique difference with roaster-retailing (or in-house roasting).
Roasting coffee beans in-house (or roaster-retailing) is not a new idea, but its popularity died many years back, by reviving this "we make this product in front of you" concept, you will have a point of difference, something your customers will go and talk about to their friends, family and colleagues.
The "roasting coffee beans in-house" niche could grow your customer base and make yor coffee shop even more successful.
By roasting coffee beans in-house (by performing roaster-retailing) you will have a major point of difference from your competitors, so driving your coffee shop business to greater success.
 automatic smokeless coffee bean roaster machine
Cafefication
Laura Barton The Guardian, Thursday January 25 2007
www.guardian.co.uk/uk/2007/jan/25/britishidentity.drink
Cafefication is big business, and the trend shows little sign of abating - growth in the UK cafe and coffee bar sector is predicted to continue at a rate of 8.9% over the next three years, with Starbucks alone committed to opening new outlets in London at the rate of one a fortnight over the next 10 years. This year even saw the first Caffe Culture exhibition at Olympia, a coffee-industry convention that the organisers' website claims provides a valuable opportunity to "showcase, sample and demonstrate your products; build valuable brand awareness; generate new business leads; network with colleagues and buyers; get face-to-face with this hard-to-meet audience."........Britain's cafefication has grown in direct correlation with our willingness to indulge ourselves, and our shifting notion of what a cafe is and where it should be arguably defines the era. Once it was a cup of tea and a shortbread biscuit at Lyons Cornerhouse; today we more readily wallow in the hot chocolate and continental pastries that used to be rare treats. At the hairdresser 20 years ago, you might have been offered a cup of Tetley while your perm was setting. Today, many salons offer an array of coffees, teas and freshly squeezed juices.
From lager louts to café society
BBC News - Wednesday, 15 November, 2000, 18:20 GMT
http://news.bbc.co.uk/2/hi/uk_news/1025209.stm
Europe-wide survey, which tracked the leisure habits of more than 9,000 people in 12 countries, turns many traditional stereotypes on its head.
Researchers found that the average the Briton visit cafés about twice a month - more than either the Italians, French or Spanish. Only the Portuguese make more trips. .......The survey's findings follow an explosion in the number of cafés in UK cities, although most of them are part of coffee shop chains rather than French and Italian style pavement cafés.
According to Café Magazine the rapidly increasing number of cafés in Britain owes much to life on the Continent.
"Not only have European residents in London come to demand more cafés, but it finally seems to have dawned on Londoners that the pleasures of urban life have much to do with decent cafés," a spokesman said.
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Running A Coffee Shop 
